![]() ![]() These platforms stand out with their universal functionality, intuitive interface, and active user community. There are dozens of prototyping tools on the market however, lately, most teams usually go with Marvel App, used by BuzzFeed, and InVision, chosen by MailChimp and Uber. Ideally, the goal is to eliminate the errors from the application or site before customers set their eyes on it. With a prototype, it’s possible to compare theoretical descriptions of the desired product with the actual implementation. The team can understand whether the product reflects the initial vision and see if it responds to goals discussed at the first stage. The prototype allows achieving three key objectives – validation of the concept and theory, and prevention of potential errors. It’s done with an interactive prototype that clearly displays the project’s functionality. The best way to ensure it doesn’t happen is to start testing the design at the first development stages. ![]() You can invest in creating and testing features, but if it doesn’t look good, users will leave the page or delete the app. For business owners and developers, this means that rich functionality matters only if they are packed in the responsive interface. According to Northumbria University research, design is responsible for 94% of first impressions. ![]()
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